Net Publicity -
Generating Exposure
Developing a presence online requires a fast
moving approach to generating publicity using the internet as the medium.
The ability to harness technology is equally
important as the internet offers many ways to create visibility, awareness and exposure of
events, promotions or a business.
Using our proprietary tracking system, PMG
is able to instantly determine where publicity has been obtained, be it through a web
site, channel, content partner, newsgroup, forum or online event. we can also
analyze the
effect of nearly all pre-arranged events, providing instant and real time feedback.
By tying in online publicity drives with
other promotions and advertising campaigns it is possible to better control and tailor a
consistent public message.
In most cases we work alongside existing
offline PR agencies to promote clients through as many channels as possible.
Ensuring that your site is represented in media coverage, both on and offline, is a most
effective method of gaining publicity, in turn preventing others from gaining a foothold
in emerging online markets.
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