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Online Promotions

Promotion activities on the Internet are generally highly effective, offering quantifiable benefits and low costs.

Compared to both off and online advertising, promotion activities offer lower CPV (cost per visitor) rates, greater analysis potential and methods for developing barriers to entry within markets. Promotion work is also extremely adaptable; allowing the successful activities to be developed further whilst less successful ones can be improved or scaled down.

A Strong Foundation

Providing a balance between short and long term activities through both promotion and advertising methods creates a strong foundation for audience building and performance appraisal. As many of these activities are generally finite in nature, it is also possible to calculate the likely costs and benefits in advance.

We generally advise that promotion activities and effective performance appraisal methods are in place prior to large scale expenditure on internet advertising.

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