Achieving Our Client's
PMG have developed the world's most advanced
and capable online tracking tool. This enables us to undertake adaptive marketing, which
can result in dramatic increases in return within just a few weeks of the tracking being
Ensuring that both technical and management
systems exist with which to effectively assess both the sites performance and that of the
promotion activities, is the only way to productively and efficiently achieve the
project's objectives while providing true accountability.
We will happily undertake performance
analysis and consultancy roles independently from promotion or advertising work.
The Role of Tracking
We believe that our role is to use online
promotion and advertising tracking to better achieve the client's objectives.
To this end
the information generated can greatly assist in the strategic placement of the site,
together with suggestions on structure and design.
We will also seek to understand the type of
visitor you want and how the site, in conjunction with our marketing activities, can best
achieve the desired results.