Media Planning -
Ensuring Maximum Returns
Whether advertising is used to build brand
awareness, achieve audience share or to retrieve market information, PMG are ideally
placed to generate the maximum return for your investment.
A working partnership with PMG will enable you to achieve lower advertising rates, better
banner placement and a broader selection of potential sites while maximizing
the use of your banners to get your desired message across.
& Campaign Arrangement
Our renowned campaign arrangement services concentrates on finding the most appropriate
advertising slots for your business. We seek to understand your business before we make
any decisions, to find out what you are after, what you are trying to sell, and what your
objectives are. PMG will provide you with the support, knowledge and information needed to
make the right decisions and get the most out of your online advertising.
Online advertising depends on targeting just as it does offline, not about broad and
expensive exposure at any cost. We will advise and categorize the potential options
available to you, including demographic information where-ever possible, in order that the
most appropriate and targeted advertising space will be achieved.
PMG is not tied to any other commercial web site; hence we will not try and fit pre-bought
advertising space to your business's needs. When you're approached by agencies that have a
pre-determined list of sites consider if you would find this acceptable in the real world.
Our aim is to provide independent advice - independent prices and highly targeted banner
placement as well as our mainstream media targets.
However this does not mean we do not have contacts that we can use to improve your
bargaining position. The online market is very much a buyers market - we will make sure
that you get the best out of it.
As the internet offers flexibility and
creativity as its ethos, so to does online advertising. Many sites actively seek and
promote much greater co-involvement, partnerships and sponsorships with other
complimentary sites, rather than pursuing static advertising arrangements.
Sponsoring a section on a complimentary site
is invariably a long term arrangement, requiring more effort and investment to begin with,
but offering greater returns and lower costs in the long run.
Ultimately every banner advertising
placement should always have consideration given to it as a potential partner or